About the founder
Bill Bernardoni
More than 15 years behind the microphone and behind the scenes: in radio studios, on political campaigns, and building podcasts for organizations with something to say. He founded Bernardoni Media & Marketing to put all of it to work for clients, and he runs it from Ottawa, Illinois.
15+
Years in national radio, podcasting, and marketing
80+
Stations carrying America at 250: Due Diligence
4
Election cycles in campaign communications
Career
From the station to the national stage
Radio first
Started at Talk Radio Network producing nationally syndicated shows. Then operations director, program director, morning host, and play-by-play voice at Midwest stations, and national news anchor for I-News Network.
Campaigns
Founded Bull Media Inc. in 2012. Four election cycles in campaign communications, including Illinois co-director of a presidential campaign. Media buys and six-figure budgets.
Podcasts & marketing
Built podcast networks for national policy and media organizations. Took a client’s weekly radio show to 30+ stations. Leads remote teams of 5 to 12.
On the air today
Co-hosts America at 250: Due Diligence. His solo syndicated program, America’s News Hour, returns in 2027.
Career
Radio first
Bill got his start at Talk Radio Network, producing nationally syndicated talk and news programs: booking guests, prepping hosts, and running live broadcasts. From there he worked inside radio stations across the Midwest as an operations director, a program director, a morning show host, a local music and news host, and a play-by-play voice. He also anchored national news for I-News Network, heard on more than 150 affiliate stations at its peak.
That station experience is why Bernardoni Media builds shows the way program directors want them: clean, on time, and built to fit the clock.
Bill atop the U.S. Capitol dome, overlooking the National Mall.
Washington
Campaigns and communications
In 2012 Bill started Bull Media Inc., which at first did mostly political consulting. Over four election cycles he worked in campaign communications, including as Illinois co-director of a presidential campaign. He placed media buys, managed six-figure campaign budgets, and learned to lead remote teams of 5 to 12 people across time zones. Bull Media grew into Bernardoni Media & Marketing.
Today
Podcasts and marketing
Bill has built podcast networks for national policy and media organizations, and he runs the marketing that grows a show: YouTube, social media, paid media, and the analytics behind them. He took a sport psychologist’s weekly radio show to more than 30 stations, has produced his podcasts for years, and helped a large audio-only sports podcast make the move to video. He also partners with a publicity and production boutique on audio news releases and publicity.
What he brings to your show
- A producer who has worked nearly every chair at a radio station
- Program-director instincts: clocks, breaks, and on-time delivery
- Campaign discipline: deadlines, budgets, and approvals
- Remote teams of 5 to 12 across time zones
- Marketing that grows the audience after launch
Bill with Steve Herman, his America at 250 co-host.
On the air today
America at 250: Due Diligence
Bill co-hosts and co-produces the weekly, nonpartisan series with Steve Herman, former Voice of America White House bureau chief and executive director of the Jordan Center for Journalism Advocacy and Innovation at the University of Mississippi. It airs on more than 80 public and commercial radio stations and every major podcast platform, and they’ve taken it live to the National Press Club.
His solo syndicated program, America’s News Hour, returns in 2027. He also writes The Bernardoni Brief, his columns on radio, podcasting, local news, and marketing.
Pictured: Bill with former Rep. Adam Kinzinger, a guest on the series.
Education
Degrees
- M.S., Marketing, Southern New Hampshire University, 2025
- MBA, Strategic Leadership, Olivet Nazarene University, 2024
- B.A., Political Science, Olivet Nazarene University, 2011
Writing
The Bernardoni Brief
Columns on radio, podcasting, local news, and marketing.
Bill lives and works in Ottawa, Illinois, and works with clients nationwide. If you have a show to launch, fix, or grow, he’d like to hear about it.
Have a show to launch, fix, or grow? Let’s talk it through.
Rather pick up the phone? Call (815) 830-5083.