Case study · Podcast advertising
Getting advertisers, the agency, and the network back on the same page
An established, high-profile networked podcast was falling behind on ads and aggravating the people who paid for them. We put a strategy together, wrote stronger copy, and steadied the relationship between the ad agency, the advertisers, and the client.
The client
The situation
The show still had reach, but ad delivery and creative weren’t keeping up. Advertisers were unhappy. The network was feeling it. The ad agency was stuck in the middle. Without a clear plan, the podcast risked losing trust on every side of the deal.
Project at a glance
- Client: an established, high-profile networked podcast
- Goal: get ad delivery and advertiser relationships back on track
- Our role: strategy, ad copy, and managing the bridge between the ad agency, advertisers, and the client
- Result: advertisers happier, relationships steadied, podcast back on a workable advertising path
What Bernardoni Media did
What we did
01
Diagnosis
Mapped where delivery and creative were breaking down.
02
Strategy
Built a practical strategy to get the podcast back on track with its advertisers.
03
Ad copy
Wrote clearer, more effective ad copy.
04
Relationships
Managed the day-to-day bridge between the ad agency, the advertisers, and the client so nobody was guessing.
Results
What changed
Advertisers got work they could stand behind. The agency had a steadier partner. The network relationship cooled off. The podcast was back on a workable advertising path—without burning the relationships that keep a networked show funded.
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