Case study · Brands & creators
From audio-only to video: a sports podcast case study
A large, established sports podcast had built its audience on audio alone. We helped it make the move to video. In its first six months of video, the channel drew 185K+ views and 16.6K watch hours.
185K+
Views in the first six months of video
16.6K
Watch hours in the same six months
6 months
From the first video episodes to these numbers
The client
A big audience, all on audio
The show already had a large, loyal audience on audio. On YouTube it only posted an audio-only episode occasionally — not regularly — and had almost no following.
The job was to add video without changing what made the show work for the people already listening.
Project at a glance
- Client: a large audio-only sports podcast
- Goal: move the show to video and build a YouTube audience
- Our role: channel growth, consultation, and clip creation/production
- Result: 185K+ views and 16.6K watch hours in the first six months of video
What Bernardoni Media did
Video, without starting over
01
Set up for video
We set up the show to record on video, built around how the hosts already worked.
02
Full video episodes
Every episode went up as a full video, not just audio over a still image.
03
Clips
Short clips from each episode, cut for YouTube and social, to bring new viewers to the full show.
04
Titles and thumbnails
Titles, thumbnails, and descriptions written so people searching for the topics would find the show.
Results
The first six months of video
- 185K+ views.
- 16.6K watch hours.
- A show that had lived only on audio, now growing on video too.
Results are from the channel’s first six months after the move to video.
What this means for you
Is your show still audio-only?
If your audience is already there on audio, video is how more people find you. We can produce the video version of your show, the clips, and the titles and thumbnails that help it get found.
Ready to put your show on video? Book a 20-minute call.
Rather pick up the phone? Call (815) 830-5083.